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GARY PFAFF

I’m self-motivated and love helping people fall in love with brands and growing businesses. I’m both creative and analytical, making project management and team leadership “my thing”.

I’m passionate about what I do and if that makes me a “workaholic” then so be it.

Professional Experience

 FREELANCE DESIGNER & FULL STACK DEVELOPER

Web Design & Development [18 years experience]

  • Design and structured feature-rich client websites that are on-brand and high quality delivering unique user experiences
  • Maintain websites and applications, including account administration, enhancements and updates, and upgrades to ensure usability
  • Development skills include custom WordPress websites, web applications, website design and development, Shopify expert
  • Full working knowledge in HTML, Javascript, SQL and other programming languages

Related Skills: CSS, HTML, Javascript, Mongo DB, mySQL, PHP, Python (learning)

Digital Marketing [10 years experience]

  • Develop multi-platform advertising campaigns
  • Execute digital and social media marketing strategies that convert
  • Hands-on management of digital marketing, affiliate marketing, recruitment marketing and e-commerce projects from inception to on-going delivery
  • Create appealing email marketing campaigns and design customized templates in both Mailchimp and Active Campaign
  • Analyze campaign effectiveness and metrics, providing client with analysis and strategy to refine digital performance

 

Related Skills: PPC Advertising, Content Marketing, SEO, MailChimp, Active Campaign

SEO Specialist [10 years experience]

  • Manage projects for clients in SEO services and marketing
  • Utilize extensive competitor research to create scalable SEO marketing campaigns
  • Develop strategy and performance metrics, recommending areas of improvement
  • Expert in Google Analytics and Data Mining
  • Collaborate with client marketing departments to ensure that projects are executed to full potential
  • Provide transparent reporting to client with reports in keyword ranking, website traffic, customer demographics, and link building

 

Related Skills: SEM, SERP, Google Adwords/Analytics/Search, SEM Rush, Uber Suggest

Graphic Design/Branding [20 years experience]

  • Web development, digital marketing, graphic design and SEO (see above)
  • Develop artwork and layout for print, product packaging, and signage including banners, brochures, postcards
  • Creating graphic design for social media and digital marketing campaigns, as well as websites

 

Related Skills: Adobe Illustrator/Photoshop/inDesign/XD, Affinity Designer, Sketch